Geely has launched China’s first pure electric outdoors lifestyle vehicle brand, Radar Auto, alongside the new brand’s first electric adventure vehicle, the RD6 pick-up truck. Radar Auto is a fully capable independent brand with its own R&D facility in Hangzhou and a fully equipped EV production facility in Zibo, Shandong, from which it will begin production and deliveries of the Radar RD6 in the fourth quarter of 2022.
Radar is developing a full portfolio of electric lifestyle vehicles that will include pick-up trucks and SUVs as well as ATV’s and other lifestyle products.
Geely Holding has appointed Dr. Ling Shi Quan as the CEO of Radar Auto. Dr. Ling is a veteran engineering lead at Geely Auto Group and has taken responsibility for several major milestone projects for the Geely Auto Group of brands including Lynk & Co and Geely Auto.
The Radar RD6 is based on the Sustainable Experience Architecture (SEA) platform, which will give the RD6 considerable technology underpinnings that will include single and dual motor options.
Dr. Ling says: “Understanding this new market segment and creating a new brand specifically for these unique users has been the highlight of my career so far. Radar Auto will be purpose driven from the outset and that purpose is to allow users to explore the world in a more sustainable way.”
Automotive designer, Peter Horbury, has been lending his design support for the development of the Radar brand from his design studio in the UK.
Horbury comments: “The Radar product portfolio is focused on electric pick-up trucks and SUVs, this direction challenges us to mix functionality and usability with aesthetic form. Our aim is to let Radar users expand their horizons and explore nature in a sustainable way.”
Radar is developing a full portfolio of electric lifestyle vehicles that will include pick-up trucks and SUVs as well as ATV’s and other lifestyle products.
