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Jaguar Land Rover is offering customers the chance to use what3words’ always-on navigation system via an over-the-air update.

The always-on navigation system allows drivers to access what3words’ precise even when they might not have an active data connection. what3words, of course, has famously split the globe into three-metre squares and assigned each one a unique combination of three random words.

Jaguar or Land Rover drivers whose cars have the Pivi Pro infotainment systems will get the new feature automatically.  Once the update is complete, drivers will be able to input what3words addresses directly into the navigation bar on their Pivi Pro systems and get on the move.

“This world-changing technology is all about simplification, providing our customers with a seamless modern luxury experience that means they can find their way anywhere in the world without having to worry about connectivity. The partnership with what3words, enabled by HERE Technologies, further highlights our world-leading SOTA capability which allows us to offer services that are always on and always connected,” says Mark Carter, Navigation Product Owner, Digital Product Platform at Jaguar Land Rover.

The integration of what3words’ nav system into Jaguar Land Rover’s system has been delivered by HERE Technologies — JLR’s technology partner for the past 25 years. HERE’s end-to-end, connected driving services include turn-by-turn guidance, real-time traffic and on and off-street parking that enable a personalised experience, intuitively guiding drivers through their entire journey.

“This partnership ensures you can get to the exact destination of your next adventure with ease and in comfort. Jaguar Land Rover recognised the benefits our innovative technology brings to those on the road, and we’re proud that our partnership with HERE Technologies has made this possible,” says Chris Sheldrick, co-founder and CEO of what3words.

JLR isn’t the only company to start using what3words’ navigation tech in its models. Lamborghini recently announced a partnership with the company, promising its Huracan drivers easy access to exclusive and hard-to-reach spots around the world. 

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