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Hyundai Motor Group has announced it will pilot a RoboRide car-hailing service in Gangnam in Seoul, South Korea, utilising IONIQ 5 battery electric vehicles (BEV) with in-house developed level 4 autonomous driving technology. The pilot RoboRide will be the first car-hailing service with autonomous driving vehicles to operate in Gangnam, one of the most congested areas in metropolitan Seoul.

For the pilot service, Hyundai will collaborate with Jin Mobility, a Korean startup operating the artificial intelligence (AI)-powered car-hailing mobility platform ‘i.M.’. Jin Mobility will be in charge of operating the two IONIQ 5 RoboRide units on its i.M application.

The company also plans to expand the pilot service, while further developing autonomous driving technology with consideration for various conditions, such as driving stability.

“At Hyundai Motor Group, we are developing level 4 autonomous driving technology based on the internally developed Advanced Driver Assistance System (ADAS), whose functionality and safety are verified through mass production and successful commercial launch,” says Woongjun Jang, Senior Vice President and Head of the Autonomous Driving Center of Hyundai Motor Group. “We expect this RoboRide pilot service will be an important inflection point that will enable us to internalize autonomous driving technology.”

“We have been strengthening our capabilities by working on research and development with relevant institutions. Starting with the RoboRide pilot service in collaboration with Hyundai Motor Group, we look forward to leading the future mobility scene,” adds Lee Seong-wook, CEO of Jin Mobility. “We will put our utmost effort into creating synergies through this pilot service.”

Hyundai Motor Group to Pilot Autonomous Car-hailing RoboRide Service in Seoul’s Bustling Gangnam District
Hyundai Motor Group to Pilot Autonomous Car-hailing RoboRide Service in Seoul’s Bustling Gangnam District

Through this pilot, the Group expects to collect valuable autonomous driving data and plans to further develop the level 4 autonomous driving technology to navigate safely and flexibly in complicated urban environments.

To prepare for such a complicated driving environment, the Group has also worked with Seoul Metropolitan Government to establish a system that can connect traffic signals with autonomous vehicles. It has also gathered copious driving data since 2019 by testing autonomous driving in Gangnam area.

In addition,Hyundai will provide an in-house developed remote vehicle assist system to ensure safety. The system monitors autonomous driving status, vehicle and route, and supports the trip with remote assist functions, such as changing the lane under circumst ances where autonomous driving is not feasible.

Based on the level 4 autonomous driving technology, a RoboRide vehicle will perceive, make decisions, and control its own driving status, while its safety driver will only intervene under limited conditions.

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