Porsche has acquired Fazua, a manufacturer of particularly light and compact drive systems for eBikes. In January, the Stuttgart-based sports car manufacturer bought a 20 per cent stake in January.
Based in Ottobrunn, near Munich, Fazua recently unveiled its new Ride 60 system.
In the future, Porsche’s eBike activities will be merged through the establishment of two joint ventures with the Dutch company Ponooc Investment B.V.
The first joint venture will develop, manufacture and distribute a future generation of high-quality Porsche eBikes.
The second will focus on technological solutions for the fast-growing micromobility market.
Independent of the joint venture activities, Porsche will continue to work with its long-standing partner Rotwild on its current eBike models.
The sports car manufacturer already owns a majority stake in the Croatian eBike brand Greyp.
Lutz Meschke, Deputy Chairman of the Executive Board of Porsche AG and Member of the Executive Board for Finance and IT, says: “In Fazua, we have found a strong partner with a great deal of experience in the bicycle industry. Fazua is known among experts as the founder of the ‘light eBikes’ category – and it’s a highly innovative company that fits perfectly with the pioneering spirit of the Porsche brand.”
In March 2021, Porsche launched its interpretation of exclusive electric bikes with the Porsche eBike Sport and the eBike Cross. In addition, Porsche Digital GmbH is building a platform for digital services around the cycling experience under the Cyklær brand.
