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VW subsidiary CUPRA has announced that three new electrified cars will be joining its lineup by 2025.

CUPRA, which was spun out from Seat four years ago, will launch the Terramar SUV and the Tavascan coupe SUV in 2024, while the UrbanRevel city car should go on sale in 2025.

“In the midterm, our aim is to deliver 500,000 cars per year and push forward with our international expansion into new markets as well as entering new segments,” said Wayne Griffiths, the company’s CEO at the launch event just outside Barcelona.

“The CUPRA Tribe is committed to making all this happen, it’s the people that count. Because at the end, it’s the people who make the brand.”

CUPRA Terramar

The Terrarmar SUV will be a plug-in hybrid, rather than an all-electric car, but should be able to travel 100 km in its all-electric mode.

Produced at Audi’s Györ plant in Hungary, the Terramar will combine “bold proportions and striking design,” according to Cupra.

“Terramar, our new sporty hybrid SUV, perfectly combines bold proportions with a long striking bonnet, while the shark nose means breakthrough resistance and the determination to win”, said Jorge Diez, Design Director at CUPRA.

“Thinking of how the driver will feel, we provide a unique experience with the latest technology, thanks to the driver-oriented interior concept. All in all, a 4.5 metre long SUV, with CUPRA DNA ready to shake one of the most competitive segments”.

CUPRA Tavascan

CUPRA provided scant detail on the new Tavascan coupe SUV. While its looks are very similar to the 2019 concept car of the same name, all CUPRA has confirmed about the car is that it will go on sale in two years’ time. 

CUPRA UrbanRebel

Fortunately, we do get a bit more information about the UrbanRebel.

The 4.03-metre long city car is based on the VW Group’s MEB small platform. It will feature a 166 kW electric motor and battery pack that, according to CUPRA, should propel it from 0-100 kph in 6.9 seconds and give it a 440 km range in its long-range version.

Cupra Urbanrebel

3D printed and 3D knitted materials will improve the performance and “value perception” of the car, according to CUPRA.

“The UrbanRebel is more than just a car to CUPRA. This is the model that will democratise urban electric mobility. Emotional, sexy, and fun to drive and at the same time accessible. We prove that electric cars don’t have to be boring. This will be the next generation’s entry into our range,” said Wayne Griffiths during the launch event.

There was no word on pricing for any of the models. 

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