Hyundai Motor Company will offer its first exclusive Metamobility Non-Fungible Token (NFT) collection, ‘Shooting Star,’ through its official NFT website, on May 9-10. Hyundai Motor is the first automaker to build a global NFT community.
It will sell 10,000 official Ethereum-based ‘Shooting Star’ NFTs on its official NFT website.
The sale of an NFT in the form of a shooting star will be followed by the latest film of ‘Hyundai x Meta Kongz,’ which ends with ‘Kongz’ finding a shooting star stuck in a Hyundai Pony windshield wiper.
Hyundai Motor’s Metamobility NFT applies the ‘Reveal’ method, showing a placeholder image first, and then revealing the actual individual NFT images later. The 10,000 placeholder ‘Shooting Star’ NFTs will turn into unique Metamobility NFTs in various shapes in late May.
Thomas Schemera, Hyundai Motor’s Global Chief Marketing Officer and Head of Customer Experience Division, says: “Starting with our ‘Shooting Star’ NFTs, we are expanding the Hyundai brand experience into the ‘Metamobility universe,’ creating unique opportunities for our NFT community members to join in the fun. We plan to launch more unique NFTs based on the ‘Metamobility universe’ concept and introduce more member benefits to expand the community going forward. We welcome everyone to be part of our experimental journey.”
For its NFT community, Hyundai Motor launched dedicated channels on Discord and Twitter as well as an official website that launched on May 2 to form an online community.