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Luxury British supercar maker McLaren Automotive has selected InfiniteWorld, a leading metaverse infrastructure platform that enables brands to create, monetise and drive consumer engagement with digital content, as its first official metaverse partner.

The partnership with InfiniteWorld will enable McLaren to offer customers a more engaged digital experience, including the creation and minting of original NFTs (non-fungible tokens) and digital artwork that will represent McLaren’s luxury supercars and hypercars.

Select NFTs may be offered with additional unique benefits, including access to exclusive, buyer-only experiences.

As part of the new partnership, the InfiniteWorld brand will be represented on the McLaren Automotive partner stack.

Gareth Dunsmore, Chief Marketing Officer, McLaren Automotive, says: “Our decision to select InfiniteWorld to partner with to enter the metaverse is the next step in our digital Web3 journey. Increasingly in demand from our customers and fans alike, this exciting new partnership will draw on InfiniteWorld’s leading expertise to create and offer a range of digital content on the McLaren marketplace. The partnership aims to push the boundaries and elevate the experience, characteristics both synonymous with the McLaren brand in everything we do.”

Yonathan Lapchik, Chief Executive Officer, InfiniteWorld, adds: “InfiniteWorld is delighted to be chosen as McLaren Automotive’s official metaverse partner. We offer the best-in-class technology and design for Web3 experiences. InfiniteWorld will soon provide McLaren’s customers ground-breaking enhanced and exclusive digital experiences to elevate their membership in the McLaren universe. InfiniteWorld looks forward to leveraging our advanced NFT and metaverse infrastructure to  showcase McLaren Automotive’s exceptional and compelling products and experiences in the metaverse. Our industry-leading expertise in NFTs and branded digital experiences positions InfiniteWorld to deliver on McLaren’s ambitious goals in this rapidly developing and expanding space.”

The McLaren Group is globally headquartered at the iconic McLaren Technology Centre in Woking, Surrey, England.

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