The Volkswagen ID. Buzz, an electric version of the brand’s iconic Microbus, will make its first-ever public appearance at SXSW in the US, from March 11-20, 2022. To celebrate the first outing of the electric vehicle (EV), Volkswagen will host various “Buzz Stops” throughout the city of Austin, Texas.
The ID. Buzz appearances are part of a larger three-year sponsorship agreement between Volkswagen Group and South by Southwest Conference & Festivals.
The ID. Buzz is built on VW’s Modular Electric Drive Matrix (MEB) platform.
It’s due to be officially revealed on March 9th, 2022.
Scott Keogh, President and CEO, Volkswagen Group of America, says: “The VW Microbus has been emblematic of cultural ideals that have inspired change and driven progress, both in the U.S. and globally. South by Southwest’s commitment to innovation and technology, coupled with its access to culture and creativity makes it the perfect venue for the ID. Buzz to make its first-ever public appearance. We’re excited to bring the ID. Buzz to Austin and showcase the innovation packed into this newest member of our EV lineup.”
He adds: “Volkswagen is taking the lead in electromobility in a transformative way and the debut of ID. Buzz at South by Southwest is another exciting example of our progress. We have accelerated the transformation to electromobility in the U.S. and we plan to continue leading this charge.”
“SXSW brings the world’s creative professionals together and we’re thrilled to welcome Volkswagen to our event over the next three years,” comments Roland Swenson, Co-founder and CEO of SXSW. “We’re particularly excited to have the opportunity to highlight their dedication to ingenuity in the fast-moving field of EV in the form of the iconic VW bus. We look forward to sharing the full Volkswagen experience with our attendees in Austin next month.”
The VW Group comprises ten core brands from seven European countries: Volkswagen Passenger Cars, Audi, SEAT, Cupra, ŠKODA, Bentley, Lamborghini, Porsche, Ducati and Volkswagen Commercial Vehicles.
It sells its vehicles in 153 countries.