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Finland’s Basemark has been chosen by BMW Group to develop and deliver new augmented reality (AR) applications for its new iX. These new features help to increase the driving experience, comfort, and take safety to a new level.

AR ‘over-video’ application is the first one of these, and is now available in some of the latest BMW models.

The work has resulted in AR applications for new electric BMW iX vehicles that use vehicle sensor data and computer vision functionality.

These enable AR-enhanced information to be shown on the car’s Central Information Display while navigation is enabled.

AR-powered Central Information Displays help the driver with vehicle interaction and be more aware of their surroundings. 

Basemark is the developer of Rocksolid Core – the world’s first automotive end-to-end operating system and platform covering all vehicle functions for software-defined vehicles.

Tero Sarkkinen, CEO and Founder of Basemark, says: “The BMW Group’s augmented reality-powered applications set a new standard for driver experience, comfort, and safety. We are delighted that Basemark’s leading automotive software know-how resulted in AR implementations that fulfilled the concept of the BMW Group and asset requirements with great technical feasibility and high performance. We also collaborated to improve the BMW Group’s asset creation and delivery process, empowering both designers and developers, resulting in reducing time spent on development. The work also included providing support for concept exploration and simulation development of AR concept features.”

P90422144 Highres The Bmw Ix Xdrive50

Basemark Oy is a software enterprise offering development tools for the automotive industry. The company was founded in Helsinki in 2015 and has operations in Finland, Germany and the US. 

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