General Motors has announced its strategy to offer EV technology beyond its own vehicle portfolio and automotive applications. This approach will enable GM to expand its reach to a larger, more diverse group of commercial customers, such as EV conversion projects, commercial equipment, and marine applications.
GM says expanding its technology platforms beyond its core portfolio will drive growth beyond vehicle sales and enable new business models.
The company estimates that the total addressable market for electrification components could near $20 billion by 2030, as a growing number of industries introduce their own emissions reduction goals.
Electrification components are part of GM’s effort to extend the performance and benefits of zero-emissions technology to new industries and serve as a natural extension of GM’s growth strategy.
One example is the strategic collaboration with Textron Ground Support Equipment Inc. GM will provide EV components to electrify its line of baggage tractors, cargo tractors and belt loaders.
GM will provide technology to Powertrain Control Solutions, which will integrate the components into lithium-ion electric powertrains for TUG equipment, assisting in the electrification of ground support equipment for use in airports globally.
Travis Hester, GM vice president of Electric Vehicle Growth Operations, says: “GM has an established strategy, network of integrators and co-development agreements to apply an extensive array of components and solutions to a broad range of customers and use cases. As companies across many industries look to reduce their environmental impact, GM is uniquely positioned to serve as a leader not only through exciting new EVs across our brands, but through additional technology applications, and we look forward to bringing customers – existing and new – along with us on our zero-emissions journey.”
He adds: “Our customers will benefit from GM’s vast network of resources, support and experience as an innovator in the electrification space. As we advance our Ultium Platform and other zero-emissions technologies, we anticipate smaller, more affordable, and more flexible components and offerings over time.”
General Motors, its subsidiaries and its joint venture entities sell vehicles under the Chevrolet, Buick, GMC, Cadillac, Baojun and Wuling brands.
