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Nissan is set to introduce 15 new EVs and invest more than 2 trillion yen (more than $8 billion) over the next five years.

The Japanese company made the commitment to further electrifying its lineup as part of its “Nissan Ambition 2030″ strategy which focuses on creating new electric and electrified models and moving to solid-state battery technology. The company also announced it will be carbon neutral across the life cycle of its products by 2050.

“The role of companies to address societal needs is increasingly heightened. With Nissan Ambition 2030, we will drive the new age of electrification, advance technologies to reduce carbon footprint and pursue new business opportunities. We want to transform Nissan to become a sustainable company that is truly needed by customers and society,” says Nissan CEO Makoto Uchida.

By 2030, Nissan is planning to introduce 23 new electrified models, including 15 full EVs. This means that Nissan and its luxury spin-off brand Infiniti will have more than 50% electrified vehicles in their lineups.

The company also stated that it is aiming for 75% of sales in Europe to be electrified by 2026. However, it is being slightly more modest in Japan, China, and the US, aiming for 55%, 40% and 40% by 2030, respectively.

To aid this electrification, Nissan unveiled three new EV concepts: the Max-Out, Surf-Out, and Hang-Out. The Max-Out is a low-slung convertible, while the Surf-Out targets off-road performance, and the Hang-Out aims at “changing the perception of the mobile living space.”

Nissan Concepts
The Nissan Max-Out, Surf-Out, and Hang-Out concepts (L-R)

Nissan is also planning to launch an EV with its proprietary all-solid-state batteries (ASSB) by 2028, with a pilot plant for producing the batteries in Yokohama as early as 2024. This new tech could reduce charging times by a third and reduce the cost of battery packs to $75 kWh by 2028.

The company is also expanding its ProPILOT ADAS technology to more than 2.5 million Nissan and Infiniti vehicles by 2026. In fact, Nissan aims to have LiDAR systems on “virtually” every new model by 2030.

Nissan will be localising EV manufacturing and component sourcing to make the new vehicles competitive in different markets. The company’s EV36Zero EV Hub, a fully integrated manufacturing and service ecosystem aimed at realising carbon neutrality will be expanded in the UK and launched in Japan, China, and the US.

Nissan will be looking to expand its battery repurposing and recycling with new facilities in Japan and Europe next year and in the US by 2025. It’s hoped that the battery recycling side of the business will be able to support home battery systems by the mid-2020s. 

The Japanese company will also hire more than 3,000 employees in advanced research and development into batteries and EV tech whilst also investing 20 billion yen (more than $175 million) into charging infrastructure by 2026.

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