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Lamborghini is set to become the first manufacturer to feature what3words navigation, enabled by Amazon’s Alexa, in its Huracán supercars.

Using voice control powered by Alexa, Huracán drivers will be able to set a route to anywhere in the world using the what3words address.

For example, drivers can ask Alexa to chart their course to “usual.trying.highs” and Amazon’s voice assistant will navigate them to a perfect view of the Golden Gate Bridge in San Francisco.

What3words Dash
what3words interface in the Huracán’s centre console

Traditional addresses can be difficult to enter into car navigation systems, especially by voice. what3words has split up the entire world into 57 trillion three-metre squares, making accurately finding your destination easy. 

“The future of mobility demands the most advanced technology, and that is why today Lamborghini is announcing the roll-out of what3words. Our drivers can experience the most seamless way to navigate by voice,” says Luca Giardino, Head of Connectivity at Lamborghini.

“Traditional addresses aren’t suitable for voice input, and a lot of the time, the best spots don’t have an address at all,” continues Chris Sheldrick, CEO and co-founder of what3words.

“Together, what3words and Alexa offer the perfect solution for navigation, and with that a top of the range experience. Lamborghini drivers can now explore off the beaten track, or find a VIP entrance to an exclusive venue with just 3 words.”

Of course, it’s far more likely that Huracán drivers will be making their way to exclusive events, rather than heading off the beaten track.

However, what3word’s technology has been adopted by other car and mobility companies Mercedes-Benz, Tata Motors, Lotus, Ford, Addison Lee, Hermes and Cabify. The tool is also used by Britain’s AA breakdown service and the country’s emergency services.

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