China’s Geely Auto Group has announced its new Leishen Power brand as part of its ‘Smart Geely 2025’ strategy. Leishen Power is positioned as a high-efficiency powertrain solutions provider.
Its products include the Leishen Hi-X smart hybrid powertrain platform, high-efficiency hybrid transmissions, high-efficiency dedicated hybrid engines, and a new generation E-Drive motor.
The Hi-X can be used for A-segment to C-segment models and in HEV/PHEV/REEV configurations for brands within Geely Auto Group
Empowered by Leishen Power technologies, Geely aims to offer a diverse range of electrified mobility including ultra-reliable HEV, 200km long range PHEV, and ranged extended models.
Geely Auto says the release of the ‘Smart Geely 2025’ strategy and the launch of the Leishen Power brand ‘represent an acceleration of the Group’s goal of becoming a technology-led global automotive group committed to technological innovation and aims to boost Geely Auto’s sales to 3.65 million units per starting from 2025’.
Over the next five years, Geely will launch more than 25 new smart vehicle products.
In a press release, the company states: ‘Geely’s development in electric power has quietly advanced to industry leading levels. In batteries, Geely has fully mastered module and battery pack technologies and is ramping up the mass production of batteries. The Group has already established joint ventures for battery production plants with CATL and other strategic partners’.
It adds: ‘In terms of electric motors, Geely has developed advanced 800V technologies including silicon carbide power modules, and high-efficiency oil-cooled motors. By 2023, Geely will begin mass-production of its silicon carbide power modules’.
Earlier in 2021, Geely announced that by 2025, the Group would achieve 3.65 million units in annual sales across the Geely Auto, Lynk & Co, Geometry, and Zeekr brands.
The premium electric vehicle brand Zeekr alone would contribute 650,000 units in annual sales by 2025.
The Geely Auto brand will focus on developing the Eastern Europe, Middle East, Southeast Asia, and South America markets as well as introducing new energy products to EU and Asia-Pacific markets.
Lynk & Co will expand its global presence by entering Russia, Malaysia, Australia, and New Zealand among others.