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Ford Motor Company has named Doug Field as the company’s chief advanced technology and embedded systems officer as it continues to advance its Ford+ growth plan. Field joins Ford from Apple, where he served as VP, Special Projects, and was responsible for its automotive projects.

Before that, he was senior vice president, Engineering, at Tesla. His reports to Ford President and CEO, Jim Farley.

Field will lead Ford’s Embedded Software and Hardware organization currently consisting of Vehicle Controls, Enterprise Connectivity, Features, Integration & Validation, Architecture & Platform, Driver Assistance Technology and Digital Engineering Tools.

This includes: leading design, development and implementation of the Blue Oval Intelligence tech stack for Ford, Lincoln and Ford Pro products.  

Field will partner closely with Hau Thai-Tang, Ford’s chief product platform and operations officer, to create the next generation of Ford’s connected products and experiences. 

Jim Farley says: “Doug is one of the world’s most respected engineering and product design leaders and has been a driving force behind breakthrough products across auto, tech and mobility, including at Apple, Tesla and Segway. His talent and commitment to innovation that improves customers’ lives will be invaluable as we build out our Ford+ plan to deliver awesome products, always-on customer relationships and ever-improving user experiences. We are thrilled Doug chose to join Ford and help write the next amazing chapter of this great company.”  

“I’m thrilled to be joining Ford as it embraces a transition to a new, complex and fascinating period in the auto industry,” Field adds. “It will be a privilege to help Ford deliver a new generation of experiences built on the shift to electrification, software and digital experiences, and autonomy. I’m committed to helping the team make those experiences seamless, delightful and continually advancing over time.”

Field says his learnings and approach – developed over decades of product development across auto, mobility and tech sectors – will inform his work at Ford

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