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The automotive brand Lynk & Co is choosing a different path to many rival car makers. It manufactures vehicles but its main USP is car sharing.

Through this business model it’s attracting millennial and Gen Z customers. 

Auto Futures has been talking to Telma Negreiros, Vice President, PR & Communication, Europe at Lynk & Co. She was also one of the key speakers at SHIFTx in Berlin.

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