The SHIFTx event is taking place in Berlin. It covers all aspects of mobility, including the energy transition through to smart cities and driverless transport.
Paolo Tumminelli is the Professor of Design at University of Cologne and CEO of Goodbrands and is one of the main speakers at the event.
He tells Auto Futures that design will always be important for the automotive industry, even in the new era of electrification and autonomous driving.
SHIFT Mobility (shift-mobility-ifa.com)