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Future mobility in a groundbreaking new format: SHIFTx launches as a mixed reality convention, that extends to the next level of presenting topics, brands and products.

On September 2nd and 3rd SHIFTx will be in Berlin and in the whole world – a festival of ideas and a digital global platform.

From a mixed reality studio in the German capital, SHIFTx will visit the coolest brands, the fastest thinkers, the most innovative startups and operate simultaneously as a physical and digital global event. “The transition to renewable energy and mobility is bigger than the Industrial Revolution“, says Auke Hoekstra, the director of ZenMo Simulations, one of the renowned speakers at SHIFTx. Therefore, SHIFTx will look at the whole mobility ecosystem and beyond the buzz. Movers and shakers like Imogen Pierce (arrival), Johann Jungwirth (Mobileye), Kirsty Dias (PriestmanGoode),

Shannon E. Thomas (VanMoof), Paolo Tumminelli (Designer) or Lapo Elkann (Garage Italia) will give insights. Jan Toschka (Shell) or Alain Visser (Lynk&Co) show how innovation sparks sustainable mobility. “It has never been more important to talk about the future of mobility and the dynamics of the mobility ecosystem”, says Hans H. Hamer, who has positioned SHIFT Mobility as the up-and-coming brand over the past couple of years.

SHIFTx will go even further. Over 11.000 journalists from over 60 countries will be invited to follow SHIFTx worldwide. SHIFTx is Zeitgeist and agenda-setter and will be entitled “mobility meets tech”. Topics like New Urbanism, New Dimensions of Mobility, Renewable Energy, Data Driven Mobility and Design is shaping the future of mobility will be in the spotlight in 2021. In addition to that the ellectric is hosting the session “elle is driving a new perspective”. With boutique satellite events in Hamburg and Tel Aviv later this year, as well as integrations with CES and SXSW in 2022, SHIFTx has established itself as the platform illuminating the future mobility ecosystem from all angles.

Please register for participating at SHIFTx – 2/3 September 2021.

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