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Polestar is set to continue its expansion into nine new global markets by the end of the year.

Through the course of 2021, Polestar is launching in nine global markets, doubling the total number of markets to 18. The brand will also double its number of retail environments around the world by the end of the year.

Polestar is adding to its city centre retail approach with a new sales concept called Polestar Destinations. These new “Destinations” will be located at larger out-of-town locations and will also perform handovers to new customers. 

Polestar Destination
A Polestar Destination concept.

“We are expanding both within markets in which we already have a presence and into new markets extremely rapidly. As a brand that has only been fully operational for just over 12 months, this sort of footprint is unprecedented,” says Thomas Ingenlath, Polestar CEO. “We aim to expand at a similar rate in terms of new markets in 2022 as well. This continued pace, combined with new retail concepts, will support our goal to exceed our owners’ expectations.”

This new expansion will take the brand’s physical presence to around 100 retail environments globally including some temporary pop-up locations.

“We focus on ensuring that customers can interact with the brand and our cars on their terms. A refined online buying environment is backed-up by physical locations to help drive awareness and sales,” says Mike Whittington, Head of Sales at Polestar. “Our new Destination concept gives customers even more access to the brand, and fits some of our newer markets particularly well.”

The Polestar digital sales model enables customers to explore, configure and purchase a car on their personal device whenever and wherever they choose – meaning that there is no need to visit a physical retail store.

However, Polestar recognises how important these physical spaces are and is adding 60 additional test drive locations by the end of 2021. 

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