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Zeekr, the new pure electric premium brand from Geely Holding Group, has announced the establishment of its global headquarters in the eastern Chinese coastal city of Ningbo. Zeekr has already established its pure electric vehicle factory in the Ningbo region with production of its first model, the 001, commencing later in 2021.

By establishing its global headquarters in Ningbo city in Zhejiang Province, Zeekr says it will be at the forefront of Ningbo city’s government plans to ‘upgrade and transform the region’s automotive industry through the introduction of new technologies, which will be used within future connected, smart and intelligent electric vehicles to further promote the high-quality development, transformation and upgrade of the region’s automotive industry’.

In a separate agreement, Zeekr’s parent company, Geely Holding Group, has signed a wider cooperative agreement with the Ningbo Municipal Government which aims to raise China’s automotive standards, promote the application of technological innovation, accelerate the development of automotive manufacturing supply chain, and promote green mobility within the greater Ningbo region.

Andy An (An Conghui), CEO of Zeekr Smart Technology Company, says: “Zeekr is the result of Geely’s long term strategic investment in industrial capacity and talent over a two-decade period. By further enhancing our footprint in the Ningbo region, we will be able to further our goal in providing a premium electric vehicle experience through the Zeekr brand.”

Eric Li (Li Shufu) Chairman of Geely Holding Group states: “Currently, Zhejiang Province is promoting high-quality development and building a common prosperity pilot zone. As a private enterprise born and raised in Zhejiang, I am proud of what has been achieved here. Geely Holding Group will always support the development of industry, education, and people talents. We are fully committed to fulfilling our social responsibilities and will work closely with the city of Ningbo to build a more comprehensive automotive industry ecosystem that will drive sustainable development throughout the automotive industry, with the ultimate goal of achieving common prosperity.”

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Zeekr was unveiled to the media days ahead of the Shanghai Auto Show in April, 2021, and brought its first model, the Zeekr 001 to the exhibition floor for its first official public event. Developed on Geely’s Sustainable Experience Architecture (SEA), the flagship model offers over 700km of pure electric range and a high-performance package wrapped in technology.

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