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CUPRA’s first all-electric vehicle – the CUPRA Born – has been unveiled. Designed and developed in Barcelona, at the headquarters in Martorell, the CUPRA Born will go into production at the Zwickau plant in Germany starting in September, 2021.

As well as typical ownership models, the CUPRA Born will also be offered under subscription contracts, with a monthly fee that will include the use of the vehicle and other related services. 

Wayne Griffiths, President of CUPRA and SEAT, says: “The CUPRA Born is a game-changer in the electric market and the impulse of the company’s transformation. Delivering stimulating design, instantaneous performance and offering an all-electric range of more than 500km, the CUPRA Born will contribute to reducing global CO2 emissions and meeting European targets. But it’s more than that.”

He adds: “Through its emotional sportiness, we want the next generation of young challengers to be part of this transformation. That’s why CUPRA will use unconventional sales models to reach new people and take the CUPRA brand beyond the traditional.”


The Born joins the CUPRA range that, together with the plug-in hybrid variants of the CUPRA Leon, CUPRA Leon Sportstourer and the CUPRA Formentor, all use electricity to maximise performance.

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