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Geely Auto Group has announced the formation of a new company, Zeekr Company Limited, a new electric mobility technology and solutions company, based in China, that will serve the growing global demand for premium electric vehicles. The first Zeekr vehicles are expected to be delivered in the third quarter of 2021.

Zeekr aims to deliver a new electric vehicle to market each year in the coming five years.

Under the plans, Zeekr will use Geely Holding Group’s leading Sustainable Experience Architecture (SEA) and will include its own battery technologies, battery management systems, electric motor technologies and electric vehicle supply chain support.

Its vehicles will be able to offer software upgrades throughout the lifetime of every vehicle through Over the Air (OTA) upgrades as well as offering an unrivalled luxury vehicle experience in terms of comfort and performance.

Zeekr will become the latest electrification initiative within the wider Geely Holding Group, in which other companies such as Volvo have recently announced ambitious zero-emission strategies.

Other electrified vehicle brands within Geely Holding, including Lynk & Co, Polestar, LEVC, Geometry and Lotus Cars are also continuing to expand in different market segments.

In a press statement, Geely says: ‘The initial market strategy for Zeekr will be focused on the Chinese market as part of Geely but will also explore export opportunities to satisfy global market demand for premium electric vehicles. Zeekr is part of Geely Holding’s accelerating adoption of sustainable transport technology and mobility services under which the Group has adopted an aggressive plan to electrify all of its subsidiary brands in due course’.

Geely‘s Eric Li (Li Shufu) will become the chairman of the new company whilst An Conghui will become the Chief Executive Officer.

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