Jaguar Land Rover’s Chief Executive Officer, Thierry Bolloré, has announced a new global strategy for the British company called ‘Reimagine’. At the heart of the plan will be the electrification of both Land Rover and Jaguar brands on separate architectures.
In the next five years, Land Rover will release six pure electric variants as it continues to offer luxury SUVs through its three families of Range Rover, Discovery and Defender. The first all-electric variant will arrive in 2024.
Jaguar is set to become a pure electric luxury brand by 2025.
Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030. By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
Annual commitments of approximately £2.5bn will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their ownership ecosystem.
Jaguar Land Rover has been a wholly-owned subsidiary of Tata Motors, in which Tata Sons is the largest shareholder, since 2008.
Thierry Bolloré, JLR’s CEO, says: “Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivalled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness and unrivalled access to leading global players in technology and sustainability within the wider Tata Group.”
He adds: “We are harnessing those ingredients today to reimagine the business, the two brands and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us.”
“We have always been at the avant-garde of technologies and design in luxury vehicles, and we intend to continue. Today, it’s time to reimagine the next chapter for this unique business and for the two unique brands it represents: Jaguar and Land Rover,” he states.
Mr N Chandrasekaran, Chairman of Tata Sons, Tata Motors and Jaguar Land Rover Automotive plc comments: “The Reimagine strategy takes Jaguar Land Rover on a significant path of acceleration in harmony with the vision and sustainability priorities of the wider Tata Group. Together, we will help Jaguar realise its potential, reinforce Land Rover’s timeless appeal and collectively become a symbol of a truly responsible business for its customers, society and the planet.”
Jaguar Land Rover’s aim is to achieve net zero carbon emissions across its supply chain, products and operations by 2039.