The UK luxury brand, Bentley Motors, has announced plans to switch its model range to offer exclusively plug-in hybrid or battery electric vehicles by 2026, and full electric vehicles only by 2030. Two new PHEV launches are planned for 2021.
Bentley’s first pure electric model is set to be launched in 2025.
As part of the Beyond100 strategic plan, the VW-owned brand is also aiming to become end-to-end carbon neutral by 2030.
Adrian Hallmark, Chairman and Chief Executive Officer of Bentley Motors, says: “Since 1919, Bentley has defined luxury grand touring. Being at the forefront of progress is part of our DNA – the original Bentley boys were pioneers and leaders. Now, as we look Beyond100, we will continue to lead by reinventing the company and becoming the world’s benchmark luxury car business.”
He adds: “Driving this change includes, and also goes beyond our products, delivering a paradigm shift throughout our business, with credibility, authenticity, and integrity. Within a decade, Bentley will transform from a 100 year old luxury car company to a new, sustainable, wholly ethical role model for luxury.”
The Bentley brand is over a hundred years old and it currently employs around 4,000 people.
