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TomTom, the location technology specialist, has been awarded a global multi-year deal to power Ford’s next-generation SYNC with its real-time traffic service. Ford’s all-new 2021 F-150 pickup and the all-electric Mustang Mach-E SUV are the first Ford vehicles available with the technology.

SYNC is a voice activated communications system that works with Bluetooth enabled mobile phones and portable media players.

TomTom Traffic provides accurate, real-time traffic information, which will keep Ford drivers informed and can help them reduce their travel time. Its traffic service processes over 70 million driving hours every day, derived from billions of de-identified data points. 

Antoine Saucier, Managing Director, TomTom Automotive, says: “Automakers choose TomTom Traffic for its accuracy, freshness and reliability. Ford’s decision to include TomTom Traffic in its new SYNC connected vehicle technology is another step towards our vision of a world free of congestion.”

Stuart Taylor, executive director, Enterprise Connectivity, adds: “The all-new F-150 is Ford’s flagship and the Mustang Mach-E is one of the industry’s most exciting vehicles this year – both are leading the next automotive revolution of connected vehicles. Their next-generation SYNC technologies have twice the computing power of the previous-generation system to do much more, including real-time, smartphone-like mapping that can help you adjust on the fly to quicker routes based on their network of millions of connected devices.”

TomTom’s real-time traffic service is available in 79 countries around the world, powered by over 600 million connected devices. The service is used by car manufacturers, app developers and enterprises across a range of mobility applications.

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