Audi is launching a worldwide pilot project with its partner FC Bayern Munich. Due to the global pandemic, the record-holding German champions will not be going on tour this season. Instead the team will go on a virtual summer tour.
Via digital platforms, the club and its stars will be brought to life for the fans, including digital autograph sessions with the players, virtual fan challenges or interactions with international athletes.
The ‘Audi Digital Summer Tour’ will take place from July 25 to August 2 and is intended to give fans worldwide the opportunity to experience the preparation phase for the new football season in real time.
Hildegard Wortmann, Member of the Board of Management for Sales and Marketing at AUDI AG, says: “Challenging times require very special measures. No football club has ever had such an innovative and unique format before. We are proud to be a partner and to create fascinating and unique experiences for fans all over the world.”
Karl-Heinz Rummenigge, Chairman of the Board of Management of FC Bayern, adds: “Unfortunately, since we cannot go on the Audi Summer Tour as planned this summer like in recent years, we have now designed this global digital initiative together with our partner Audi in order to live and strengthen the worldwide cohesion of the FC Bayern family, especially in times of corona. Our fans all over the world can look forward to exciting content on our platforms.”
With over 290,000 members and more than 4,500 organized fan clubs around the globe, FC Bayern is the world’s largest club in terms of members.
