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Hyundai Motor Company has announced a roadmap designed to place it a frontrunner in the future mobility industry. The plan is called ‘Strategy 2025’ and it involves developing two core business pillars, ‘Smart Mobility Device’ and ‘Smart Mobility Service’. 

It will involve an investment of around $52 billion.

The aim is to secure leadership in electrification by selling 670,000 electric vehicles annually and become one of the world’s top three manufacturers of battery and fuel cell EVs by 2025.

Hyundai’s President and CEO Wonhee Lee, says: “The key to our future strategy is to focus on customers and to present the most desirable products and services. We want to offer smart mobility experiences that meet shifting needs of our customers by leveraging advanced technology.”

Lee adds: “Transforming into a Smart Mobility Solution Provider with comprehensive mobility solutions that combine devices and services will be the centerpiece of Hyundai’s future strategy”

The company also announced that it will adopt a new global modular EV architecture to enhance efficiency and scalability of product development, starting with vehicles being launched in 2024. 

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