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German Entertainment technology startup holoride, is partnering with Ford Motor Company and Universal Pictures to create an in-car virtual reality experience that will be offered to guests for a limited time.

‘Universal Monsters Presents Bride of Frankenstein holoride’ is an immersive VR experience available to the public beginning October 14 at Universal CityWalk Hollywood.

Set inside new 2020 Ford Explorer vehicles, riders are transported to the world of the Bride of Frankenstein through content created by Universal Monsters in collaboration with immersive specialist, REWIND.

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Nils Wollny, CEO and co-founder of holoride, says:  “Riders will be able to experience first-hand what the future of in-vehicle entertainment looks like through the lens of the compelling story of the Bride of Frankenstein.”

Brett Wheatley, vice president of Mobility Marketing and Growth at Ford, adds: “This collaboration allows us to showcase the promise of the connected vehicle and get essential customer feedback on what they want and don’t want in terms of immersive in-car entertainment experiences.”

Holoride is a tech startup that was founded in 2018 in Munich, Germany.

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