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Previewing the brand’s electrified future, Infiniti has unveiled its new QX Inspiration concept ahead of the 2019 North American International Auto Show this month.

Although only a concept, the QX represents the automaker’s plans of high-performance luxury EVs and a cleaner future within its business model. The futuristic SUV builds on Infiniti’s unique styling, which has been part of the Japanese brand’s philosophy.

“QX Inspiration is the beginning of a new era for Infiniti and an illustration of where we want to go with the brand,” said Infiniti in a statement. “New technology has given us the opportunity to evolve our design philosophy – and the new vehicle communicates the serene strength at our core.”

The Infiniti QX concept will be revealed in Detroit on January 14, following CES in Las Vegas next week.

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