Reading Time: 2 minutesBestmile announces a new webinar to be held on Tuesday 4th December at 15:00 GMT / 10:00 EST. The webinar, “Service Design for On-Demand Mobility Services: Ensure Success Before Launch,” will review how Bestmile’s new Service Design Offering can be used by mobility providers to test and simulate new services to optimize them prior to deployment.
Service design is important because mobility service providers considering new on-demand services face questions that are difficult to answer without testing the actual service. Vehicle quantities, deployment locations and service parameters are unknown, and the resulting fleet performance and service level in specific or unique scenarios are unclear.
Date: Tuesday, December 4, 2018
Time: 15:00 GMT / 10:00 EST
Host: Luke Antoniou, Intelligent Transport Editor
Presenter: Marco Laumanns, Ph.D., VP Research, Bestmile
Co-presenter: Shwetha Surender, Industry Principal – Mobility, Frost & Sullivan

In this webinar, leading mobility experts Bestmile will discuss how to accurately model, plan, simulate and analyse new mobility services to ensure success before launch.
The mobility service design involves:
- Using realistic demand data
- Defining targeted service areas and types
- Setting service level targets
- Testing multiple fleet configurations
- Evaluating and optimizing passenger and fleet-level KPIs
Chicago Case Study
A case study simulating on-demand micro-transit, airport shuttle, and ride-sharing services in the city of Chicago will be used to illustrate the approach and the capabilities of the Service Design Offering. Bestmile utilized demand data from Chicago taxi companies and tested the performance of three services in three different areas: micro-transit in Lincoln Park, shuttle service to and from O’Hare Airport, and citywide ride sharing. Each test used multiple fleet sizes and sharing scenarios to view impacts on ride acceptance rates, ride times and waiting times, and other passenger and operator KPIs.
About Bestmile
Bestmile empowers mobility providers to deploy, manage and optimize autonomous and human-driven vehicle fleets, supporting fixed-route and on-demand services, regardless of the vehicle brand or type. Bestmile’s mobility platform allows operators to support multi-modal, multi-service offerings in a safe and efficient manner by integrating autonomous vehicles in the existing transportation ecosystem. Bestmile’s autonomous mobility service platform is being used daily in shared electric autonomous vehicles in pedestrian areas and public roads. Incorporated in 2014, Bestmile has global offices in San Francisco (USA) and Lausanne (Switzerland). For more information, visit
www.bestmile.com.