IFA Berlin and The Geneva International Motor show joined forces to launch an inaugural bi-annual convention that explores how new automotive technologies are changing the way we think, live and drive.
The event looks beyond technological breakthroughs and investigates whether consumers are ready for the change ahead. Will drivers and passengers see transport disruption as a threat or an opportunity? Will new technologies make driving more complex, or less? What happens when drivers become passengers? And are people ready to switch from owning a car to subscribing to mobility experiences?
Over the 5th and 6th September 2018 automotive experts explored topics such as:
►Trust me, I’m an autonomous car: How can self-driving cars (re)-gain trust?
►Integrated mobility: the urban-rural divide
►Building cars around passengers, not drivers
►It wasn’t my fault, honest: insuring next-generation vehicles